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2026 Media Predictions: What matters most for the year ahead

2026 sees media investment growing, yet the systems that deliver it are no longer operating in familiar ways.

Four structural shifts will matter most, each influencing how media is planned, traded and evaluated next year.

This guide helps senior marketing, media, and procurement leaders prepare for the year ahead.

Download the guide

What you’ll learn:

  • Where structural change is concentrating value and increasing risk.
  • Which control points matter most as automation and consolidation accelerate
  • How to frame 2026 decisions around quality, outcomes, and resilience.

Highlights

Total TV becomes a unified marketplace, while the quality gap widens
AI becomes operational infrastructure, driving rules-based execution
Outcome-based measurement takes precedence in 2026
The agency landscape enters an operating-company era

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Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

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