Skip to content
Contact

Tackling responsible media

What steps should advertisers take to deliver responsible media investments?

Today’s media landscape makes tracking media ESG metrics a complex global challenge. Ebiquity announces the release of its latest guide on tackling responsible media investments.

ESG performance is at the top of many corporate agendas due to increasing expectations from the market. Leading advertisers are taking action to try and address these expectations in their advertising activity by ensuring responsible media investments.

Since inception, Ebiquity has analysed over $1.47 Bn in programmatic ad spend of its clients against an array of important responsibility parameters.

Objectives

To support advertisers, meet their objectives, Ebiquity introduces the Responsible Media Investment solution – creating transparent ESG reporting across four key areas:

  • Diversity & Inclusion
  • Disinformation
  • Privacy & Data Protection
  • Made for Advertising

With this solution, advertisers can now invest more responsibly and:

  • Establish baselines to measure improvement and set future goals
  • Gain insights into partners’ responsible practices to optimise the channel mix
  • Minimise the risk of reputational and financial damage caused by malpractices
  • Quantify media contribution to ESG strategy and results

 

Findings

  • 89% of marketers report that the importance of working with diverse marketing and advertising suppliers has increased over the past year.
  • Over $1M of programmatic ad investments were delivered on websites that are classified by the Global Disinformation Index as ‘Worst Offenders’ as a results of harmful disinformation content publication.
  • Within our Privacy & Data Protection analysis, we found that 32.2% of all 3rd Party Marketing Cookies were fired prior to consent.
What Steps Should Advertisers Take To Deliver Responsible Media Investments?
Provide a solution that creates transparent ESG reporting

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

All insights
guides
2026 Media Predictions: What matters most for the year ahead
Read more
ARTICLE
The art of great creative: Celebrating 2025’s standout adverts 
December 17, 2025
Read more
ARTICLE
Streaming is television, and it’s time we treated it that way 
December 16, 2025
Read more
ARTICLE
Codifying expertise: The key to unlocking AI’s full potential
November 25, 2025
Read more
research
The 2026 Media Budgets Report
Read more
ARTICLE
Comcast’s Potential Acquisition of ITV’s Broadcast Business 
November 18, 2025
Read more
ARTICLE
From data chaos to strategic clarity: the metrics that matter 
November 10, 2025
Read more
ARTICLE
ERA26: The future of Effective and Responsible Advertising 
November 3, 2025
Read more