What steps should advertisers take to deliver responsible media investments?
Today’s media landscape makes tracking media ESG metrics a complex global challenge. Ebiquity announces the release of its latest guide on tackling responsible media investments.
ESG performance is at the top of many corporate agendas due to increasing expectations from the market. Leading advertisers are taking action to try and address these expectations in their advertising activity by ensuring responsible media investments.
Since inception, Ebiquity has analysed over $1.47 Bn in programmatic ad spend of its clients against an array of important responsibility parameters.
To support advertisers, meet their objectives, Ebiquity introduces the Responsible Media Investment solution – creating transparent ESG reporting across four key areas:
With this solution, advertisers can now invest more responsibly and:
