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Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

Understanding Connected TV
ISBA and Ebiquity’s latest report provides practical guidance to help brands make informed decisions about CTV investments. 
Media Investment in 2025: Three Trends to Watch
The key changes shaping the advertising landscape and how to navigate them
What the Omnicom-IPG Merger Means for Brands
How will this merger affect your media investments, agency relationships, and regional strategies?
Maximizing ROI in the Fragmented Landscape of Retail Media
Clear, actionable strategies to help advertisers maximise retail media returns
Briefing for Effectiveness: A Simple Best Practice Guide
A set of frameworks and processes, empowering you to create briefs that prioritize effectiveness
2024 Media Predictions: A Year of Transformation
Ebiquity’s 2024 Media Predictions analyses the key trends that will shape advertising in 2024