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A new study from the Incorporated Society of British of Advertisers (ISBA) and Ebiquity assessed the intentions of 59 brand advertisers.
The Incorporated Society of British Advertisers (ISBA) and Ebiquity have partnered to assess the intentions of 59 UK brand advertisers.
Advanced TV/CTV is set to be the number one growth channel, with 67% of advertisers expecting to increase spending in this area. So, what can advertisers expect?
Ebiquity announces the consolidation of its business operations in Europe and the appointment of Nick Pugh to the new role of Managing Director, Ebiquity Europe
Insights on the macro-economic outlook from Ian Whittaker and Ebiquity Group CEO, Nick Waters.
WFA and Ebiquity have partnered on this Flash Survey to generate insights into the 2023 media budgeting cycles and the expected impact of recessionary market conditions.
Ruben Schreurs discussed with Digiday first-party strategies and observed how the scale of the challenge facing any given marketing team can depend on what business vertical their brand is operating in.
Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.