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Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions
The post-pandemic bounce back in ad spend – particularly investment in digital, most notably social – has enabled the global advertising market to catch up on the chaotic lost year of 2020
Netflix has officially followed the Disney+ announcement and confirmed that they will be launching an ad-funded tier, which will be ‘coming soon’
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
ISBA and partners Ebiquity have today launched a best practice guide to Value Pots which not only explains what they are but also provides clarity on how they are used by media agencies
Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).
Ebiquity introduces Panorama: The Ebiquity Integrated Advertising Consultancy Framework
Advertisers throttled their third-party audience buys and started urging publishers to take more control over how they got someone’s consent for advertising.