Perfectiveness took place on Tuesday 16th October 2018 at the Ham Yard Hotel with Nick Pugh, Ebiquity’s Head of Effectiveness showcasing how better allocation of marketing spend could result in $45 billion more profit globally for brands each year.

The event also featured Les Binet and Peter Field presenting brand-new analysis of the IPA Databank of effectiveness case studies, Tom Sussman, Strategy Director, adam&eveDDB, and Cheryl Calverley, Marketing Director, AA, discussing short-term tactics and long-term emotional brand building. With a final session featuring a panel with all the morning’s speakers – discussing where marketing is going and giving the audience a chance to ask any key effectiveness questions.

Download the Ebiquity research paper, ‘Marketing as a profit driver – $45bn: The untapped profit opportunity for brands globallyhere and watch all the presentations from Thinkbox’s Perfectiveness event here.

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