Today we’re proud to publish the first of three new case studies, each of which details recent analytics and econometrics work we’ve done with our clients – work that has also been shortlisted for the 2018 Effectiveness Awards from the Institute of Practitioners in Advertising (IPA).

The first case study explains, how by helping to measure and optimise the impact of brand advertising, we helped Lidl become a major player in U.K. supermarket retailing. The IPA entry paper is titled “How Lidl grew a lot”, and it references extensively our econometric analysis for Lidl.  The lead author is Justin Clouder (TBWA), and contributing authors Elliott Millard (Starcom) and Ian Sippitt (Lidl U.K.). Congratulations to the multi-agency and client team for a strong, shortlisted paper.

Sam Gaunt, Head of Media at Lidl U.K. says of our work: “Ebiquity is a highly valued partner for our marketing team. By combining market leading data modelling with confident, articulate consulting, they have provided us with a deep understanding of the effects of our marketing investments. Their insights help to inform our marketing decisions at both macro campaign level and with more detailed channel investment, format selection, and testing of new opportunities.”

To find out more about our work for Lidl, download the case study here. The winners of the 2018 IPA Effectiveness Awards will be announced at an awards ceremony in London on 9 October.

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