Australia, 28th March 2018: Ebiquity Group Plc have announced that they have become members of the Australian Association of National Advertisers (AANA). The Group includes Ebiquity’s specialist contract compliance company, FirmDecisions.

The AANA is a key industry body that educates and protects the interests of businesses that contribute to an estimated advertising spend of more than AUD$14 billion (£10billion) a year, representing Australia’s largest and most well-known brands across all major sectors.

As AANA members, Ebiquity will provide independent expertise and clarity on media transparency, marketing ROI and effectiveness, while FirmDecisions’ knowledge and experience in financial transparency and contract compliance within media and creative agencies will add significant value to the advertising community in Australia. Ebiquity and FirmDecisions’ participation will involve attending seminars and conferences, providing expert speakers on key topics in the advertising industry and for training programmes, as well as contributing to the development of procedures, standards, policies and responses to the market.

Richard Basil-Jones, Managing Director – Asia Pacific, Ebiquity comments;

“Ebiquity and FirmDecisions help and support advertisers, agencies and media owners to make the most of their media investments throughout the advertising buying process, both independently and objectively. We believe our new partnership with the AANA is a natural fit, and we will look to add value to the relationship throughout 2018, for the benefit of our shared advertiser clients in the Australian market.”

David Brocklehurst, Managing Director – Asia Pacific, FirmDecisions also comments;

“Our membership with the AANA reflects a desire to become part of the dialogue between all parties in their quest to create a fair and transparent relationship between advertiser and agency. We are looking forward to being a part of these positive discussions with all members.”