Mark Gay Promoted to Chief Client Officer of Ebiquity

Mark Gay Promoted to Chief Client Officer of Ebiquity

Today, leading independent media and marketing consultancy Ebiquity plc is pleased to announce a promotion within the company’s leadership team, with Mark Gay’s appointment as Chief Client Officer.

Mark has been with the Ebiquity Group since the acquisition of FLE in 2012, most recently serving as a Global Client Partner to some of our biggest clients. In that capacity, he has firmly established long-lasting, mutually value creating relationships with our client community. In this role, he will be responsible for leading our Global Client Service teams to ensure best-in-class service delivery and drive client business success and satisfaction.

Mark’s promotion emphasises the company’s focus on developing relationships with major multinational brand owners. It will ensure the Group’s clients have access to all the combined strengths of Ebiquity to deliver integrated end-to­ end solutions.

Nick Waters, Ebiquity Group CEO, said:

Mark has an excellent track record within the company, has achieved trusted advisor status with his clients, and has a great depth of knowledge of the global media market. He will lead the agenda to create higher value relationships with more of our major multinational clients. I am looking forward to Mark joining the leadership team and working with him as we create the next iteration of Ebiquity.”

Ebiquity is the world leader in media investment analysis, working with brand owners to improve the efficiency and effectiveness of their media investment decisions, leading to better business outcomes. Mark’s appointment will bring these benefits to a wider universe of brand owners.

On his appointment, Mark Gay said:

Excellence in delivery is how we create value for our clients. They deserve transparent and truly independent advice, and I’m delighted to have the opportunity to help drive Ebiquity forward as a true partner for all our clients.”

 

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

agency cost reductions
What do agency cost reductions mean for advertisers? 
March 12, 2026
Ebiquity Appoints David Swaebe as Head of Growth, Americas
March 9, 2026
Digital OOH
The Verification Imperative: Why Digital OOH’s Future Depends on Accountability
March 5, 2026
How Holding Companies are Reuniting Media and Creative for Modern Marketing
The rebundling era: How holding companies are reuniting media and creative to meet the demands of modern marketing 
February 26, 2026
guides
Search in 2026: What the predictions agree on and where you need to act 
Search in 2026 is being defined by AI, automation and zero-click behaviour. This guide helps senior teams safeguard governance, strengthen m...
LHF advertising after the watershed: Early winners, exits and ROI implications for UK TV
February 12, 2026
Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation
February 6, 2026
research
Beyond ROI: What Really Drives Effectiveness on TikTok 
New research from TikTok, powered by independent econometric analysis from Ebiquity