An overwhelming majority of the world’s biggest-spending advertisers have stopped advertising on X following Elon Musk’s acquisition of the company, according to new data provided exclusively to Insider.
As featured in Insider. Read the full article here.
An overwhelming majority of the world’s biggest-spending advertisers have stopped advertising on X following Elon Musk’s acquisition of the company, according to new data provided exclusively to Insider by the marketing consultancy Ebiquity.
Ebiquity, which works with 70 of the top 100 top-spending advertisers, according to media research company COMvergence, said that just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year, prior to Musk’s takeover of Twitter that October. The number of Ebiquity clients advertising on X has steadily declined ever since, the data shows.
Ebiquity didn’t name those advertisers. Ebiquity’s clients include Google, Walmart, Vodafone, and General Motors, according to recent Financial filings. The company drew its X data from its digital media solutions unit, through which it gathers digital media investment data from agencies and platforms.
“This is a drop we have not seen before for any major advertising platform”
Ruben Schreurs, Ebiquity’s chief strategy officer
Feel free to get in touch with the Ebiquity team.
