Singapore, 19 August 2025 — Ebiquity plc, a world leader in media investment analysis, has appointed Deanson Lee as General Manager for Southeast Asia, reinforcing its leadership bench to meet the region’s growing demand for intelligence-led media performance solutions.
Deanson joins Ebiquity from Havas Media Group, where he most recently served as Managing Director, Digital Havas Media Group Singapore & Managing Director, Arena Media Singapore.
With over 75 years of experience spanning roles from hands-on practitioner to senior leadership, he brings a well-rounded “cloud-to-ground” capability, combining strategic foresight with practical, on-the-ground execution.
Over the course of his career, he has worked with cross-functional teams to deliver measurable business outcomes, guide transformation programmes, and translate high-level strategic frameworks into market-ready, operationally sound solutions for brands.
His appointment comes at a time when media performance is increasingly shaped by the strength of an organisation’s technology infrastructure, the ability to unify operations, and the readiness of teams to adapt to an Al-first future.
In this context, Deanson’s track record in aligning technology adoption with operational change management will help clients navigate evolving audience behaviours, strengthen governance and compliance, and improve performance measurement.
Leela Nair, Managing Director, Asia Pacific said:
“We are excited to welcome Deanson to Ebiquity in this leadership capacity,” said Leela Nair, Managing Director Asia Pacific at Ebiquity. “His deep industry knowledge, proven track record in digital transformation, and passion for innovation will be instrumental in advancing our growth and enhancing client value across Southeast Asia.”
Sanny Manduapessy, Managing Director SEA says “Deanson brings valuable expertise that will strengthen our ability to serve clients across the region. His appointment complements our ability to deliver insights and innovative solutions to help clients navigate an increasingly complex media landscape. Whether this is to in-house or to achieve operational digital excellence, all in pursuit of driving transparency and effective outcomes for our clients. 11
Commenting on his new role, Deanson Lee said:
“We are entering a new era where marketers must align partners, talent, technology, and operational agility to unlock true media effectiveness. Ebiquity is uniquely positioned to guide brands through that evolution – not just by measuring performance, but by enabling the organisational change needed to achieve it. I’m excited to return and lead our efforts across Southeast Asia.”
