A study by Radiocentre and Ebiquity, on the best-performing channels, has been featured in an article on Marketing Week.
The report shows that newspapers are actually the third most effective channel (behind TV and radio) when measured across 12 attributes, including salience, ROI and emotional response, which is completely at odds with advertisers’ perceptions.
Download the report, Re-evaluating Media here.
To read the article in full on Marketing Week, click here.
First featured: 06/12/2018.