A view from Ebiquity’s Senior Partner, Jim Mason on how the in-housing debate will evolve has been featured in The Drum.
In this article, Jim argues that 2019 will mark a change in the discussion. It will be the year that the in-housing debate will start to mature and elevate from a tactical discussion (i.e., whether to outsource a specific function) to a more strategic one (how to optimize your marketing ecosystem more broadly).
Jim goes on to highlight that the debate will move on from simply “taking back control” – a debate driven by concerns around transparency – to a more nuanced conversation about “maximizing value from partners”.
To read the article in full on The Drum website, please click here.
First featured: 04/01/2019.