A point of view from Nick Pugh, Head of Effectiveness, Ebiquity Analytics, on why TV is in its golden age has been featured on Mediatel Newsline.
In this article Nick says you should ignore the ‘doom-mongers’ that disregard TV advertising as an effective medium, highlighting the misconceptions and actual channel performance are very different realities.
Nick goes on to give five reasons why TV is in such rude health.
To explore these five reasons and the article in full, please click here.
First featured: 25/09/2018