A view from Ebiquity’s Group CEO Michael Karg on ‘Crisis of attention? What crisis of attention?’ has been featured in Campaign.
In this article, Michael argues that great content and advertising can capture and hold attention like never before. He argues that we are living in the golden age of content, despite the fracture created by media proliferation and channel clutter.
Michael goes on to highlight that what has changed is the locus of control. Today, it’s the consumer who chooses what to watch, when, where and on what device.
To read the article in full on Campaign’s website, please click here.
First featured: 28/11/2018.