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In the Press: Fifty shades of media buying: Why in-housing isn’t a black and white decision

In the Press: Fifty shades of media buying: Why in-housing isn’t a black and white decision

In an article published on ITProPortal, Ebiquity’s Practice Principal, Tech, Tim Hussain, explores the complexity around in-housing media buying. 

The number of brands bringing their digital media buying in-house has rocketed over the last few years. Tim states that “in-housing any aspect of your media technology and services should not be entered into lightly”, with careful planning needed before deciding to move from buy to build. 

To read the article in full on the ITProPortal website, please click here. 

First featured 20/09/2018. 

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