The study, ‘Profit Ability: the business case for advertising’, commissioned by Thinkbox to Ebiquity and Gain Theory has been featured in the Financial Times. The study quantified the total profit generated by different forms of advertising to prove what they actually deliver to the bottom line.

The research showed that TV was responsible for more than 70 per cent of all ad-generated profits, and that it was the ‘safest’ (lowest risk) ad investment a business can make, with the highest likelihood of profit return.

The ‘Profit Ability: The business case for advertising’ study won the Trade Body Research gold award at the Media Week Awards 2018. To find out more, view the case study with Thinkbox click here. 


To read the article in full on the Financial Times, click here. 

First featured: 14/12/2018.

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