In the Press: Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy

An in-depth overview from Marketing Week’s, Mark Ritson on Direct Line Group’s brand strategy and its recent IPA Effectiveness Award. Ritson runs through the ten reasons why marketers should sit up and take note. 

To read the article in full on the Marketing Week website, please click here. 

First featured 17/10/2018.