Jim Mason, Senior Client Partner, Ebiquity North America, attended The Drum’s annual Predictions Breakfast in New York. The event provides marketers with a guide to the challenges and opportunities ahead in 2019.

Jim believes that data and privacy will take center stage in 2019. He discussed a U.S. data privacy legislation similar to the European Union’s General Data Protection Regulation (GDPR) which seems to be on the horizon, with Congress increasingly pressure to implement a U.S. federal data privacy law. He expressed how there’s a blissful ignorance about the California Consumer Privacy Act (CCPA) and what’s coming down the pipeline in potential federal legislation.

Jim highlights that “At Ebiquity, we’ve been meeting with some senior marketing staff and they just don’t understand. They’re not aware of what is coming their way. The second half of this year there is going to be an ‘oh my god moment’ where people will shift a lot of money into this space and realize we have to do more. Consumers are expecting that legislation as mandating.”

To read the article in full on The Drum, please click here.

First featured on 04/02/2019.