Ebiquity research for Unilever into how stereotypes differ in various parts of the world has been featured in an article in Marketing Week.
Rather than simply eliminating stereotypes, Unilever continue to push for more progressive portrayals of people in advertising as part of its ‘Unstereotype’ initiative.
Ebiquity’s analysis, which started in Asia, found that across China, India and Indonesia only 13% of ads feature women and 18% feature men in roles that could be seen as progressive.
To read the article in full on the Marketing Week website, please click here.
First featured 26/09/2018.
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