A view from Debbie Morrison, Managing Director, Global Partnerships & Events, on in-housing digital media has been featured in The Drum.
In this article Debbie discusses the complexities of moving from outsourcing to in-housing digital media – how there is no one size fits all approach and the imperative for expert impartial and independent advice.
Debbie highlights three key areas she believes advertisers should look for when they’re working with advisors on in-housing – depth of skills, understanding of market dynamics, and impartiality.
To read the article in full on The Drum, please click here.
First featured on 17/04/2019