Nick Pugh, Head of Effectiveness at Ebiquity, shares his view on which advertising channels are best when all else is equal in an article featured in The Drum.
In this article, Nick references the study commissioned by Thinkbox and produced by Ebiquity and Gain Theory to evaluate long-term advertising performance and effectiveness per channel for hundreds of brands.
Nick highlights that:
The evidence suggests that TV currently gives advertisers the best scalable return on investment. For many brands, having an accurate view of long-term impact is even more important, and our research showed that TV delivers a higher ROI not just in the short term but that this advantage multiplies when looking across longer-term horizons”.
To read the article in full on The Drum, please click here.
First featured on 29/04/2019.