Research

Mind the Gap draws upon audience measurement data from AudienceProject and BARB, and looks at insights across 15 campaigns run by five large UK advertisers towards the end of 2019. The study demonstrates that younger linear TV audience declines have hit faster than forecasted in Ebiquity’s earlier groundbreaking report TV at the Tipping Point.

By breaking down silos, bringing data and insight together, retailers can build sophisticated analytic models to strike the right balance between short-term and long-term priorities.