Many FMCG brand owners spend as much on in-store and online promotions as they do on above-the-line advertising. Promotional budgets often run into the millions. The challenge for brand owners – and particularly those with multiple products...
February 2018
Final results of the Payback Australia study were presented at ThinkTV’s annual marketing forum, ReThinkTV on 14th September 2017. Results from newly examined E-commerce and Finance brands were combined with our FMCG and Automotive numbers ...
September 2017
In partnership with the U.S. Association of National Advertisers (ANA), the Association of Canadian Advertisers (ACA), and AD/FIN, we launched a first-of-its-kind study into programmatic media buying in the U.S. marketplace.
May 2017
To help advertisers navigate the rapidly changing ad-buying landscape, Ebiquity published its annual Upfront Point-of-View (POV) Guide.
Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics.
April 2017
Demystifying Digital Marketing: A Guide to Digital Marketing covers a dozen of the biggest challenges marketers face in digital today.
November 2016
July 2016
August 2015