Advertising through a recession
by
Mike Campbell, Head of International Effectiveness
Wednesday, April 15, 2020

Based on the most recent key economic indicators, it seems increasingly likely that the world is entering a recessionary period as a result of the COVID-19 pandemic. Many of our own clients are starting to plan for such a scenario.
The first in our series of webinar explored ‘Advertising through a recession’ and featured our Head of International Effectiveness, Mike Campbell who looked at:
• What we can learn from history
• The perils of shifting spend into short-term promotions
• The impact of “going dark” on retaining brand price premiums
• Recommendations for advertisers
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