Advertising through a recession

by Mike Campbell, Head of International Effectiveness
Wednesday, April 15, 2020


Based on the most recent key economic indicators, it seems increasingly likely that the world is entering a recessionary period as a result of the COVID-19 pandemic. Many of our own clients are starting to plan for such a scenario.

The first in our series of webinar explored  ‘Advertising through a recession’ and featured our Head of International Effectiveness, Mike Campbell who looked at:

 What we can learn from history    

•  The perils of shifting spend into short-term promotions    

 The impact of “going dark” on retaining brand price premiums    

 Recommendations for advertisers