Profit Ability 2: the new business case for advertising

Download slides and watch VOD of the presentation

Commissioned by Thinkbox, this new study brings together the vast econometric databases of Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker, to create the most comprehensive analysis of advertising effectiveness to date. Collectively it has examined £1.8 billion worth of media spend across 141 brands and 14 categories. 

HIGHLIGHTS

  • New study proves that advertising is a profitable driver of business growth
  • Most up-to-date and comprehensive analysis of advertising’s financial impact
  • Profitability varies greatly by media – TV is the greatest driver of overall profit volume
//advertising is a profitable driver of business growth

Optimize your media investments by channel and by timeframe

Profit Ability 2: the new business case for advertising is an update and expansion on Ebiquity and Gain Theory’s ground-breaking Profit Ability study from 2017, offering the first post-Covid/Brexit view of advertising’s business performance.

The study was launched at BAFTA, on the 24th of April 2024, and you can now watch the conference sessions and download the slides by clicking the button below. The full report with detailed sector analyses will be out in the summer.

For now, we have released the main findings, to learn more, click here. 

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