Research

Maximising profit through attention: New insights for media leaders
Uncover how consumer attention can transform advertising profitability in this new study.
2025 media budgets: Strategies for a transforming landscape
The annual Ebiquity & WFA media budgets survey reveals global budgetary intent.
Profit Ability 2: The new business case for advertising
New evidence that advertising is a profitable driver of business growth.
Quarterly Media Landscape Update – Q4 2023 Report
Ebiquity & ISBA bring you up to date perspectives on the state of the UK media landscape
The hidden cost of digital advertising
Ebiquity and Scope3’s new report exposes the hidden environmental cost of digital advertising
Unveiling 2024: Key insights into global advertisers media budget
The annual Ebiquity & WFA media budgets survey reveals advertisers’ budgetary intent
The challenge of attention
Ebiquity and Lumen’s new study on the role of attention in cross-media measurement
Mind the Gap – lifting the veil on cross-media measurement
How can digital video close the coverage gap?