The 2026 Media Budgets Report

The 2026 Media Budgets Reports provide the clearest picture yet of advertiser priorities across 17 markets, based on insights from over 500 respondents representing enterprise brands around the world. Developed in partnership with the WFA and in-country advertiser trade bodies, we have created 15 market reports to benchmark global and local trends, track year-on-year shifts, and understand the key priorities for marketers.

The market reports are complemented by an interactive dashboard, allowing you to explore the data that matters most to you.

Key things you’ll learn

How media budgets are evolving globally and regionally, and which channels are set to grow, and which are set to decline
How marketers are expecting to balance brand and performance activity
How marketers are integrating media and creativity, and the most common use cases for AI in media

[Webinar] Global Media Budgets in 2026: Insights and priorities for advertisers

Dec 3, 2025 3pm GMT

Join Ebiquity, the WFA and Rom Amram (Mars) for an exploration of the 2026 Global Media Budgets Report. This webinar will provide deeper clarity on the current challenges and opportunities facing marketers worldwide, helping you prepare for a transformative year ahead.

Highlights

48% of all respondents expect to increase media budgets in 2026

66% of marketers seek greater integration between creative and media

Digital Video (67%) and Connected TV (65%) to be the biggest recipients of budgets increases.

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