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Agency commitment tracking

Agency Commitment Tracking

Turn agency commitments into delivered value

Maximising the effectiveness of your agency partnerships depends on ensuring that agreed pricing and performance commitments are not just promises, but real, measurable outcomes.

ValueTrack™, our Agency Commitment Tracking solution, provides transparent, independent verification that your agencies deliver on the value, investments, and resources promised — giving you the clarity and confidence to optimise performance and strengthen commercial relationships.

Why it matters

Without structured tracking, commitments made at pitch or during annual negotiations can go unverified and unfulfilled. Our approach ensures advertisers can:

  • Independently validate delivery against pricing, quality, and performance guarantees
  • Detect shortfalls early, while there’s still time to act
  • Hold agency partners accountable to fair, agreed standards
  • Maintain transparency across multi-market relationships
  • Demonstrate and prove value delivery to finance, procurement, and marketing

What we deliver

Track agency performance

Measure delivery against your pricing and quality commitments.

Identify gaps

Spot areas of underperformance or risk before value is lost.

Drive accountability

Ensure all commitments are transparent, trackable, and fairly assessed.

Support cross-functional reporting

Provide audit-ready insights for all key internal stakeholders.

Real-world impact

All case studies

How we do it

Our approach combines automation, structure, and in-market expertise to ensure consistent, actionable governance across all agency commitments.

Monitor commitments with confidence

Codify and track agency promises across every line item, media type, and market with full transparency and no sampling.

Technology for accuracy and scale

Our automation platform collects and analyses performance data – fast, reliably, and at scale.

Validate inflation, protect value

Use real traded data and local benchmarks to fairly and consistently assess inflation adjustments.

Local insight, global consistency

Delivered by 600+ media experts worldwide, combining consistent methodology with real-world market context.

Collaborative engagement

Agency partners are part of the process from day one to create a shared understanding and reduce any ambiguity.

Why Ebiquity?

Global Scale. Local Expertise.
Unmatched Value. 

Trusted market leader: We govern $30bn+ in agency commitments annually and hold 60% market share among the top 40 global spenders.

Human insights, platform-powered: Our proprietary technology delivers speed and scale, while our experts bring deep local knowledge and strategic guidance.

Independent expert: We work only for advertisers, with no hidden incentives. Just objective insights and actionable recommendations you can trust.

Proven commercial results: Our inflation governance has recovered tens of millions in otherwise lost value. Including $31M over four years for a single client.

Let’s make every promise count

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