Even the best strategies need broader market context. Without benchmarking, you can’t know for certain what good looks like – or whether your media buying is truly competitive.
Ebiquity’s Media Benchmarking solution provides independent, data-driven insights that measure your media pricing, quality, and value against the market. By identifying opportunities to optimise your investments and improve buying performance, you gain the clarity and confidence needed to drive better outcomes and deliver greater business impact.
Why it matters
Many advertisers believe they’re buying competitively – but without comparative analysis, there’s no way to be sure. Benchmarking is essential to:
Uncover how your media is performing versus market, plan, and past periods.
Identify where cost savings or quality improvements can be made.
Benchmark insights directly support agency partner reviews and buying decisions.
Transparent reporting drives improvement among internal teams and external partners.
Unmatched scale and experience: $55bn+ media spend analysed annually across 123 countries and all major channels.
The most robust, like-for-like benchmarks:
Normalised for all relevant variables, offering fair, reliable comparison at both global and market level.
Proven results:
Our clients consistently identify double-digit value opportunities and deliver measurable improvement cycle after cycle.
End-to-end visibility and consistency:
Transparent processes, structured data, and a single global methodology mean you always know where you stand.
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