For advertisers to thrive in the increasingly-complex and resource-intensive media and marketing ecosystem, they need healthy media agency networks. And despite the chill headwinds of first the pandemic and then the growing global economic crisis, the world’s agencies are holding up remarkably well.
The US Association of National Advertisers (ANA) recently held its annual Advertising Financial Management conference. The event brings together sourcing and finance professionals on the client side, together with their agency counterparts.
Although the ANA media agency contract template is based on American law and tailored to the unique commercial nuances of
The ANA recently published the first look of their Programmatic Media Supply Chain Transparency study. While global open-web programmatic media
As brands around the world come to terms with the next normal – post-pandemic, with geopolitical uncertainty, and in an age of high interest rates and inflation – the ANA’s 2023 Advertising Financial Management conference earlier this month came at a most opportune moment.