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The health of media agency networks, implications for brands

For advertisers to thrive in the increasingly-complex and resource-intensive media and marketing ecosystem, they need healthy media agency networks. And despite the chill headwinds of first the pandemic and then the growing global economic crisis, the world’s agencies are holding up remarkably well.

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Blog

Mastering financial best practices and embracing change

As brands around the world come to terms with the next normal – post-pandemic, with geopolitical uncertainty, and in an age of high interest rates and inflation – the ANA’s 2023 Advertising Financial Management conference earlier this month came at a most opportune moment.

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