PRFs Archives - Ebiquity

performance-related fee

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Rigorous Performance-Related Fee management: the key to harmonious agency relationships

Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.

August 17, 2023

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The changing face of Performance-Related Fees in media agency agreements

In the increasingly complex marketing ecosystem, it’s important that advertisers regularly revisit and remind themselves of the fundamental principles of

June 30, 2023

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Rigorous Performance-Related Fee management: the key to harmonious agency relationships

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The changing face of Performance-Related Fees in media agency agreements

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