procurecon Archives - Ebiquity

Blog

Time to get serious about creative and production contracts

By Federica Bowman, Global CEO at FirmDecisions Focus on media has paid off Over the past decade, many of the

June 7, 2023

// our recent news

Read our latest news

Your one-stop source for Market insights and news.

All news

2024 recap ebiquity transmit 4

January 9, 2025

The 2024 Recap: Ebiquity Transmit in Review

READ MORE

Four strategic promotions

January 7, 2025

Ebiquity Strengthens Executive Leadership Team with Four Strategic Promotions

READ MORE

procurement forum demystifying ai 2

December 11, 2024

Demystifying AI in Media Planning and Buying

READ MORE

Blog News & Insights

The Wheelhouse December 2024 2

December 9, 2024

The Art of Great Creative: Celebrating 2024’s Standout Adverts

READ MORE

Blog News & Insights

Two sides of marketing effectiveness

October 29, 2024

The Two Sides of Marketing Effectiveness

READ MORE

hfss advertising ban

October 28, 2024

2025 HFSS Advertising Ban: The Impact and Essential Strategies for UK Advertisers

READ MORE

ad net zero ebiquity 4

October 22, 2024

Ebiquity Joins Ad Net Zero to Accelerate Sustainability in Global Advertising

READ MORE

Blog News & Insights

Is combining different channels efficient?

October 7, 2024

Is Combining Different Channels Efficient?

READ MORE

contract compliance trends

September 18, 2024

Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency

READ MORE

Overfitting

September 2, 2024

We need to talk about overfitting

READ MORE

EU AI act update

August 1, 2024

How Advertisers Should Navigate the EU AI Act and Ensure Compliance

READ MORE

balacing long short team invesments

July 1, 2024

Balancing long-term and short-term

READ MORE

profit ability 2 1

June 3, 2024

Profit Ability 2: The killer slide that very nearly flew beneath the radar

READ MORE

handling over mmm ebiquity wheelhouse

May 7, 2024

Handing over MMM data like a professional

READ MORE

News & Insights Press

Thinkbox Profitability 2 study

April 25, 2024

Profit Ability 2: The new business case for advertising

READ MORE

Blog News & Insights

iab sustainability tool ebq

April 22, 2024

Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs

READ MORE

media leader mfa travis lusk

April 9, 2024

Row over MFA label for publishers hits boiling point

READ MORE

made for advertising digital talk

March 25, 2024

Unveiling Made for Advertising and Digital Media Waste

READ MORE

Blog News & Insights

mfa adalytics report ebiquity

March 13, 2024

Advertisers Wasting Millions on “Made for Advertising” Sites

READ MORE

internal audit contract compliance ebiquity 1

March 8, 2024

When marketing contract compliance meets internal audit

READ MORE

out of home media ebiquity wheelhouse 2

March 4, 2024

Out of home boosts other media channels

READ MORE

fmcg-analytics-ebiquity-wheelhouse

February 5, 2024

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

READ MORE

third party cookie google 1

February 1, 2024

Why the third-party cookie is being deprecated?

READ MORE

December 11, 2023

Should ‘brand PPC’ be included in MMM econometric models?

READ MORE

google ads search

November 29, 2023

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.

READ MORE

ebiquity-wheelhouse-credibility-marketing-effectiveness

November 13, 2023

8 ways to build credibility in marketing effectiveness

READ MORE

wfa-ebiquity-2024-media-budgets

November 7, 2023

Unveiling 2024: Key insights into global advertisers media budget

READ MORE

ebiquity-transmit

October 18, 2023

Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence  

READ MORE

agency selection media management

October 12, 2023

Indicators of a Flourishing Media Agency Partnership: What to Look For

READ MORE

challenges enhancing business results ebiquity

October 2, 2023

How Fit-For-Purpose Marketing Effectiveness Drives Business Results

READ MORE

agency selection

September 20, 2023

Reimaging Agency Selection: Why is now a good time to go to pitch?

READ MORE

marketing automation

September 4, 2023

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

READ MORE

wfa ebiquity marketing effectiveness report 2

August 23, 2023

Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies

READ MORE

youtube advertising ruben ebiquity

August 21, 2023

YouTube Advertising: Are Children’s Policies Being Violated?

READ MORE

performance-related fee

August 17, 2023

Rigorous Performance-Related Fee management: the key to harmonious agency relationships

READ MORE

key challenges paid search ebiquity 1

August 15, 2023

The 5 key challenges to overcome in Paid Search

READ MORE

marketing effetiveness operating model wheelhouse

August 7, 2023

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

READ MORE

tv ad revenue

July 21, 2023

Where next for TV ad revenue?

READ MORE

ebiquity viewerslogic partnership

July 18, 2023

Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

READ MORE

health media agency networks

July 17, 2023

The health of media agency networks, implications for brands

READ MORE

reflections ana procurement conference

July 10, 2023

Reflections on ANA Advertising Financial Management Conference and New Contract

READ MORE

Bayesian Media Mix Modelling

July 3, 2023

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

READ MORE

changing performance related fees

June 30, 2023

The changing face of Performance-Related Fees in media agency agreements

READ MORE

ana media contract blog

June 29, 2023

ANA’s new & improved Media Agency Contract Template: What you need to know

READ MORE

google misleading advertisers ruben

June 29, 2023

Google Antitrust: Results of Adalytics’ Advertising Spend Study

READ MORE

ana-programmatic-media-report

June 28, 2023

Driving Change: Tackling ANA’s $20Bn in Media Waste

READ MORE

performance-related fees media agency

June 21, 2023

Why now is a good time for advertisers to review agency performance-related fees

READ MORE

wheelhouse jpj curve e1686652424839

June 12, 2023

How to calculate effective share of voice – is the JPJ curve still relevant today?

READ MORE

procurecon 2023 blog

June 7, 2023

Time to get serious about creative and production contracts

READ MORE

ana advertising financial conference

May 23, 2023

Mastering financial best practices and embracing change

READ MORE

wfa ebiquity apac webinar

May 23, 2023

How can you optimise your influencer spend?

READ MORE

trees esg ebiquity

May 11, 2023

Made for advertising sites: How AdTech vendors can contribute to decarbonisation through

READ MORE

ebiquity-annual-report

May 2, 2023

Ebiquity delivers a strong performance in 2022

READ MORE

media performance investment 1

April 28, 2023

Measuring carbon footprint: Ebiquity CEO discusses progress and opportunities in APAC

READ MORE

wfa_70_70_

April 26, 2023

Ebiquity’s commitment to creating a better media world

READ MORE

agency-reviews-media-account-pitches-china

March 28, 2023

Expect more agency reviews and media account pitches in China in 2023

READ MORE

News about twitter

February 22, 2023

Top brands are abandoning Twitter advertising because they fear a public backlash

READ MORE

Creating a Better Media World, Together

February 16, 2023

Ebiquity becomes signatory to EU Code of Practice on Disinformation

READ MORE

Digit on pc

February 2, 2023

A Puff of Carbon Dioxide

READ MORE

Macro-economic outlook for brands in the era of uncertainty

October 17, 2022

Macro-economic outlook for brands in the era of uncertainty

READ MORE

paul murphy anz managing director

January 21, 2025

Ebiquity announces appointment of Paul Murphy as Managing Director of its Australia and New Zealand business.

READ MORE

Ruben Schreurs Ebiquity CEO

November 20, 2024

Ebiquity Announces the Appointment of Ruben Schreurs as the Group’s Chief Executive Officer

READ MORE