Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
Tag: the wheelhouse
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. The “Bayesian versus traditionalist” tribal conflict has
Welcome to the Wheelhouse, a new series of blogs from Ebiquity’s Marketing Effectiveness team. Priya Patel, Group Director at Ebiquity,