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The 2026 Media Budgets Survey​

Created in collaboration with the World Federation of Advertisers and 16 local market advertising trade bodies, the 2026 Media Budgets Report is the largest picture of the priorities and media budgeting plans of marketers around the world for the year ahead.

Read the country-specific insights that matter most to you, or explore the findings in our interactive dashboard below.

Download the country reports here

With thanks to all participating trade bodies

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Explore the results

Note for mobile users, this dashboard is best viewed on a computer.

With thanks to all participating trade bodies

ABG logo
Marketing Finland logo

Global Media Budgets in 2026: Insights and priorities for advertisers

Dec 3, 2025 3pm GMT

Join Ebiquity and guests for an exploration of the 2026 Global Media Budgets Report. This webinar will provide deeper clarity on the current challenges and opportunities facing marketers worldwide, helping you prepare for a transformative year ahead.

Ruben Schreurs

Group CEO, Ebiquity

Stephan Loerke

CEO, WFA

Ron Amram

Senior Director of Global Media, Mars