Unlock the World of Media: Your Course Overview

Are you ready to embark on a journey of media mastery? 

We offer cutting-edge Media Training courses designed to empower professionals like you with the knowledge and skills needed to excel in the dynamic world of media. With a perfect blend of theory and practical learning, you’ll gain a deep understanding of the media marketplace, both traditional and digital.

We value your insights and preferences, which is why we invite you to participate in a brief survey. We will be starting our Media Training courses this winter. Course details below.

Course Details

Description

Media owners, agencies, technology providers, trading dynamics & the digital marketplace. 

Course Content

This is training with a good mix of theory and practice. Training participants will be presented with: 

  • An introduction to the media ecosystem 
  • Media dynamics & trading practices 
  • Introduction to Technology vendors 
  • A short quiz to test knowledge 

Description

TV (incl ATV, BVOD), Radio (incl dig), Print/Mags, OOH & Cinema. 

Course Content

Training participants will be presented with: 

  • An introduction to offline/traditional media channels, trading practices and KPIs 
  • A short quiz to test knowledge 

Description

Digital display, Digital Video, Paid Social, Paid Search, Programmatic trading.

Course Content

Training participants will be presented with: 

  • An introduction to digital media channels, trading & operational practices and KPIs 
  • A short quiz to test knowledge

Description

A practical guide to creating the most comprehensive media brief for your agency.

Course Content

This is a practical session whereby participants will write a media brief, which will be critiqued and debated with the group  

Description

How to make your budget work as hard as possible in each channel.

Course Content

This is a practical session whereby participants will with Ebiquity experts to critique and improve a sample media plan 

What to expect

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