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2024

Paid Search: The Challenges in Cost, Control and Counsel
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We need to talk about overfitting
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X, Led by Elon Musk, Brings Antitrust Lawsuit Against Advertisers Over Alleged Boycott 
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How Advertisers Should Navigate the EU AI Act and Ensure Compliance
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Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical. 
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Balancing long-term and short-term
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Enhancing Marketing Skills: WFA Knowledge Spotlights initiative  
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Profit Ability 2: The killer slide that very nearly flew beneath the radar 
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Handing over MMM data like a professional 
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Profit Ability 2: The new business case for advertising
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