Quarterly Media Landscape Update – Q4 2023 Report

In partnership with ISBA

Each quarter, Ebiquity and ISBA will bring industry insights and independent perspectives on the current state and immediate future challenges of the media landscape in the UK.

A Closer Look at Media Pricing Movement

Ebiquity’s media specialists will analyze market dynamics within the media ecosystem, providing forward-looking perspectives to assist advertisers in making well-informed decisions regarding their media allocations throughout the year.

Highlights

Buyers can expect price inflation in TV to be 4 times higher for the 16-35 year old audience.

After a flat year for Paid Social in 2023 an increase is expected in 2024.

A deflatory year for press pricing in 2023 is expected to continue in 2024.

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