Increased complexity in media operations and disruption to the agency model from platform disintermediation continue to reshape the landscape.
Ebiquity helps marketers navigate this transformation by facilitate agency partnerships that are agile, low-risk, and strategically aligned to drive future growth.
Through our pitch and agency management service, we align agency capabilities with client needs and provide clarity in roles, fees, and performance expectations.
Why this matters
Brands can lose up to 20% of media value with suboptimal agency arrangements. Common challenges include misaligned strategies, unclear scopes, lack of transparency in fees, and disconnected media outputs. These issues result in:
A best-in-class model driving tangible savings and measurable growth
Fit-for-purpose contract frameworks and remuneration models
Clearly defined scope, roles, fees and performance expectations
Independent, data-led evaluation framework ensure optimal agency selection
Proven expertise: With decades of experience and hundreds of agency reviews conducted globally, regionally, and locally, we bring unparalleled knowledge to every engagement.
Demonstrable impact: Clients achieve up to 20% media trading efficiency gains, translating to millions in annual savings.
Higher internal confidence: 85% of marketing and procurement stakeholders report increased clarity and trust in partner performance after working with Ebiquity
Rapid, granular media evaluation: enabled by a state-of-the-art technology infrastructure and unparalleled data capabilities
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