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Digital Media Governance

Optimise digital investment for maximum effectiveness

Digital media should be your most accountable and measurable investment. Yet increasing complexity, unchecked automation, and opaque supply chains make it difficult to see where your money goes – and whether it drives real business value. 

Ebiquity’s always-on Digital Media Governance helps you take control over your display, online video, social and paid search advertising – making your investments more efficient, more effective and more responsible. 

Why it matters

Our analysis shows 21% of digital spend is not effective – costing advertisers millions in lost incremental revenue. Not because digital doesn’t work, but because it’s not properly governed. Proactive governance helps advertisers drive efficiency and strategic control.

  • Increasing complexity: Walled gardens, fragmented supply chains, and evolving trading mechanics make effective optimisation harder than ever.
  • Black-box media buying: Growing reliance on AI and automated media buying can erode transparency and limit control.
  • Information asymmetry: Advertisers, agencies, and platforms have different levels of data access, creating misalignment.
  • Biddable market challenges: Volatility in costs, quality, and data usage impacts both efficiency and effectiveness.

What we deliver

Increase effectiveness

Align digital investments with sustained, tangible business growth, not just impressions.

Eliminate inefficiency

Identify and reduce non-working media, hidden fees, and waste.

Ensure transparency

Gain full visibility into costs, inventory, and supply chains.

Govern best practice

Oversee trading strategies and enforce structured accountability.

How we do it

Ebiquity’s Digital Media Governance, built on a customised foundation of over 50 Golden Principles for best practice trading, ensures your investments are transparent, effective, and accountable.

Full control over digital investment

Provide structured oversight across all key channels – Programmatic, Search, Social, Display, and Video.

Independent verification

Our proprietary automation technology delivers full transparency without disrupting your media operations.

Best practices rigorously enforced

We help you govern data compliance, audience strategy, campaign activation, working media ratios, and more.

Collaborative pragmatism

We work with your partners to understand the ‘why’ behind the numbers – turning insights into practical action.

Continuous, future-focused improvement

Optimise your buying strategy quarterly, with clear roadmaps for measurable growth.

Why Ebiquity?

Global Scale. Local Expertise.
Unmatched Value. 

Proven results:
On average, clients achieve a 21% value improvement, driving measurable business growth.

Unparalleled market intelligence:
We analyse trillions of impressions, providing data-driven insights that unlock over $1 billion of incremental value annually.

Best-in-class framework:
Four of the world’s top 10 advertisers embed our governance frameworks in agency contracts, ensuring accountability at the highest level.

Aligned, collaborative approach:
We partner seamlessly with clients and agencies for continuous improvement.

Ready to drive real impact?