Maria Ouriques, Author at Ebiquity

Maria Ouriques

Balancing long-term and short-term

Profit Ability 2: The killer slide that very nearly flew beneath the radar

Handing over MMM data like a professional

Profit Ability 2: The new business case for advertising

Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs

Row over MFA label for publishers hits boiling point

The business case for ad budgets – in language the business understands

Unravelling the AI Puzzle in Media Agencies: Striking the Balance Between Cost Efficiency and Revenue Models

Tackling Google’s Enhanced Transparency and Control updates

Out of home boosts other media channels