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We need to talk about overfitting
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Balancing long-term and short-term
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Enhancing Marketing Skills: WFA Knowledge Spotlights initiative  
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Profit Ability 2: The killer slide that very nearly flew beneath the radar 
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Handing over MMM data like a professional 
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Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs 
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The business case for ad budgets – in language the business understands 
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Tackling Google’s Enhanced Transparency and Control updates
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Unveiling Made for Advertising and Digital Media Waste 
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Advertisers Wasting Millions on “Made for Advertising” Sites
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