Ruben Schreurs spoke to Digiday on GroupM’s recent decision to partner with Jounce Media in removing made for advertising sites from their inclusion lists.
Our CSO, Ruben Schreurs, was quoted by VideoWeek regarding the newly released YouTube advertising report by the research firm, Adalytics.
Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.
With Search Ad spend hitting an astonishing $256.5 billion this year, we outline five key challenges that advertisers need to surmount in order to execute impactful and streamlined campaigns.
Ebiquity Plc announces the appointment of Ruben Schreurs to the position of Chief Strategy Officer (CSO), effective immediately.
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
Nick Waters, discusses with the Royal Television Society (RTS) the downturn of UK TV ad revenue, with both Channel 4 and ITV reporting declines.
Ebiquity is pleased to announce ViewersLogic partnership to bring insights from its Single-Source Data Panel to our media investment analysis platform.
For advertisers to thrive in the increasingly-complex and resource-intensive media and marketing ecosystem, they need healthy media agency networks. And despite the chill headwinds of first the pandemic and then the growing global economic crisis, the world’s agencies are holding up remarkably well.
The US Association of National Advertisers (ANA) recently held its annual Advertising Financial Management conference. The event brings together sourcing and finance professionals on the client side, together with their agency counterparts.
Your one-stop source for Market insights and news.
