General
Unveiling 2024: Key insights into global advertisers media budget
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
November 7, 2023
Category: Press
Press
Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model
Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.
October 30, 2023
Press
Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows
Data from marketing consultancy Ebiquity suggests most big advertisers have stopped spending on X. Ebiquity works with 70 of the top 100 advertisers. Just 2 of those advertised on X last month. X CEO Linda Yaccarino and Elon Musk recently stated that 90% of its big advertisers had returned.
October 24, 2023
Press
Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence
Ebiquity, announced its acquisition of Transmit, the Media Intelligence Terminal dedicated to the global media industry.
October 18, 2023
Press
Advertisers and agencies are navigating closer ties amid tensions
Nick Waters discussed with Digiday the ongoing transformation within advertising agencies in response to the evolving demands from advertisers.
October 10, 2023
Press
Anthony Cardamone joins Ebiquity Italy as Managing Director
Ebiquity is pleased to announce the appointment of Anthony Cardamone as the new Managing Director. He succeeds Giulia Biesuz, who has dedicated over 15 years to the company.
September 4, 2023
Press
GroupM to Strengthen Site Vetting Against Made For Advertising Sites
Ruben Schreurs spoke to Digiday on GroupM’s recent decision to partner with Jounce Media in removing made for advertising sites from their inclusion lists.
August 22, 2023
Press
YouTube Advertising: Are Children’s Policies Being Violated?
Our CSO, Ruben Schreurs, was quoted by VideoWeek regarding the newly released YouTube advertising report by the research firm, Adalytics.
August 21, 2023
Press
Where next for TV ad revenue?
Nick Waters, discusses with the Royal Television Society (RTS) the downturn of UK TV ad revenue, with both Channel 4 and ITV reporting declines.
July 21, 2023
Press
Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights
Ebiquity is pleased to announce ViewersLogic partnership to bring insights from its Single-Source Data Panel to our media investment analysis platform.
July 18, 2023
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