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Large-scale third-party addressability on the open web doesn’t work – Period

Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Take A Deep Breath And Consider The Benefits Of Google’s Topics API

Advertising in 2022: Time to Look Up

Procurement teams: Can agencies pick up more business with a changed approach?

‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

Global action required now to tackle the threat of climate misinformation and disinformation

Don’t forget the golden rules of trust and marketing effectiveness

What’s with all the media pitches? Clients want agencies to be ‘part of the fabric’

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