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Why the agency selection process is broken – and how to fix it

Amid TV measurement challenges, industry arbiter Ebiquity anticipates growth, deeming it ‘supportive to our business’

‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern

Large-scale third-party addressability on the open web doesn’t work – Period

Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Take A Deep Breath And Consider The Benefits Of Google’s Topics API

Advertising in 2022: Time to Look Up

Procurement teams: Can agencies pick up more business with a changed approach?

‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

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