2024 Media Predictions: A year of transformation

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Unlock the emerging media trends and opportunities that will shape the year ahead. 

The shift in balance and spend towards retail media is massively important structurally, has changed the media market fundamentally and is most definitely here to stay


  • Tap into retail media possibilities
  • Ensure brand safety
  • Experiment in new media formats
// Media trends in 2024

A look ahead

The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected. 

In the annual ‘Media Budgets Survey we run in partnership with the WFA, we found that the world’s biggest advertisers are considerably more ‘bullish’ about future trading – and media investment – than the prevailing economic mood might suggest.  

Ebiquity’s 2024 Media Predictions provides an analysis of the key trends that will shape the world in the year ahead. From Retail Media, TikTok, to influencer marketing, we explore the biggest media opportunities and watch outs for advertisers in 2024. 

  • 35% of marketers will spend more on brand building
  • Growing range of inventory
  • The complexities of gaining consumer attention

Press coverage

  • AI new arms race among agency holdcos, Campaign US 
  • WFA partner predictions 2024, WFA
  • What’s hot and what’s not in 2024, Campaign Asia
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