2024 Media Predictions: A Year of Transformation

The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected. 

In the annual ‘Media Budgets Survey’ we run in partnership with the WFA, we found that the world’s biggest advertisers are considerably more ‘bullish’ about future trading – and media investment – than the prevailing economic mood might suggest.  

Ebiquity’s 2024 Media Predictions provides an analysis of the key trends that will shape the world in the year ahead. From Retail Media, TikTok, to influencer marketing, we explore the biggest media opportunities and watch outs for advertisers in 2024.