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Creating a Global Culture of Marketing Effectiveness
We’ve partnered with the WFA and the IPA to identify the core components of marketing effectiveness
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Navigating the use of performance-related fees in media agency agreements
Ensure full transparency in return for fair remuneration and protect your best interests
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Media contract guidance for advertisers: Focus on China
New guidance on media agency contracts in China, in partnership with the WFA. 
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Tackling responsible media
What steps should advertisers take to deliver responsible media investments?
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Media contract guidance for advertisers: Global best practice
Ensure full transparency in return for fair remuneration and protect your best interests
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