Contact

The ROI of Resilience: Advertising Through Economic Uncertainty

The essential guide for marketers and procurement leaders navigating tough economic climate

As economic turbulence looms and budgets come under pressure, advertisers are faced with a critical choice: pull back or power forward. According to a recent WARC Global survey, more than half (53%) of marketers expect a global recession in 2025, and yet nearly 70% also recognise the need to maintain or increase ad spend to support long-term brand health. This exclusive guide from Ebiquity, in partnership with the World Federation of Advertisers (WFA), proves why resilience—not retreat—is the smarter strategy.

Download the guide
Guide - The ROI of Resilience: Advertising through uncertainty

What you’ll learn

  • The hidden cost of cuts: Understand why brands that invest through downturns often grow faster—and stronger—than those that don’t.
  • Smarter media allocation: Discover which media channels deliver the highest long-term ROI and how to reallocate budgets for maximum impact.
  • 7 reasons to invest with confidence: How falling media prices, reduced competition, and longer-lasting impact make this the right time to advertise.
  • Agency management in tough times: Maintaining transparency and performance with agencies under cost pressure.
  • 8 practical actions for advertisers: From media mix reviews to digital governance and agency accountability—actionable steps to future-proof your investment.

Highlights

Real results: Case study highlight

A luxury brand cut £3M from its budget during COVID. With Ebiquity’s support, reallocation of spend generated £26M in incremental revenue—and long-term ROI gains of over 40%.

Download Now

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

All insights
The ROI of Resilience: Advertising Through Economic Uncertainty
Read more
Understanding Connected TV
ISBA and Ebiquity’s latest report provides practical guidance to help brands make informed decisions about CTV investments. 
Read more
Media Investment in 2025: Three Trends to Watch
The key changes shaping the advertising landscape and how to navigate them
Read more
What the Omnicom-IPG Merger Means for Brands
How will this merger affect your media investments, agency relationships, and regional strategies?
Read more
Maximizing ROI in the Fragmented Landscape of Retail Media
Clear, actionable strategies to help advertisers maximise retail media returns
Read more
Briefing for Effectiveness: A Simple Best Practice Guide
A set of frameworks and processes, empowering you to create briefs that prioritize effectiveness
Read more
ebiquity logo
Linkedin

Unlock the full value of your advertising investments. Speak to an expert today.

Say hello

Our solutions

Who we are

Find out more

Newsletter

Subscribe to our newsletter for exclusive insights, industry trends, and creative inspiration straight to your inbox!

Subscribe now

Copyright © 2025 Ebiquity Plc. All Rights Reserved.